For years, the logic of PR was fairly simple. Appear often enough in the right places, in the right context, and awareness would follow. Credibility would accumulate. Reputation would hold. That logic still works. But the ground it stands on is shifting. The way...
Most Nordic campaigns don’t fail. They just don’t land.In Issue 006 of The Nordic Signal, we break down how to actually make PR work here, from language and local angles to what almost always goes wrong in regional rollouts.Also in this issue:• Nordic leaders aligning...
Af Karin Nørgaard Kforum bad mig skrive om mine 20 år som bureauejer. Det er jo en af de opgaver, man siger ja til – og så finder ud af, at man har meget mere at sige end forventet. Det blev en klumme om faxmaskiner, AI, klienter der skriver kl. 23 og...
How do you spot a Nordic extrovert?They look at your shoes instead of their own.It is a joke, but it also says something about communication in the Nordics. Loud, attention-grabbing approaches do not always land the way international teams expect. Credibility,...
We have seen every communication trend come and go.Some mattered, most did not.And yes – we are still chasing journalists 😊.Here is our take on the last 20 years
