How do you spot a Nordic extrovert?
They look at your shoes instead of their own.
It is a joke, but it also says something about communication in the Nordics. Loud, attention-grabbing approaches do not always land the way international teams expect. Credibility, relevance and consistency usually matter more than scale.
In this issue of The Nordic Signal, we explore the Nordic paradox of communication and what international teams consistently get wrong.
We also cover:
• TikTok’s €1 billion Nordic data move
• Denmark’s shifting political landscape
• The growing tech sovereignty debate
If you work across markets, this one is worth a read.
