No “we’re back” post here. Truth is that we never left 🤷♀️. Client work doesn’t take a summer break, and neither did we.
While what seems like everyone on LinkedIn set up out-of-office replies, we kept working. A few things stood out to us this summer.
AI stopped being the thing everyone pitched each other on at dinner parties. FINALLY! It became infrastructure instead, something you monitor and use, not announce like a product launch, just as it should be.
Journalists noticed too. They can spot a generic AI pitch the second it hits their inbox, which means actually knowing the journalist and doing the research matters more than it did a year ago, not less. Wild concept, we know 😃.
And no, we’re not posting our “10-step AI checklist”. Half of LinkedIn seems to be launching one this month. We just use the thing, like a phone, you know. If you need tips, just go ahead and ask us instead ☎.
Back to it. Not that we stopped.
All the best, Think PR
👉The photo is from GAM in Turin, where part of the collection sits exactly as it would in storage: shelves, flight cases, no white-cube curation. Cool, unexpected way to show art – give us more of that!
