Many companies believe that one big article will create lasting success.
Baha Men probably thought the same about their hit.

But like any one-hit wonder, the effect fades fast if you don’t build on that coverage.

Fact: Journalists receive hundreds of story pitches every week, and the news cycle shifts within hours. Without fresh angles, data, and follow-up, you vanish from the radar.

PR isn’t a summer hit. It’s a full playlist that keeps you in rotation all year long.

Consistency = Relevance = Results.

So, ask yourself again: Is your PR strategy a hit album or a one-hit wonder?