MEASURING PR METRICS.
Question: How do we measure the results of our PR efforts?
Answer: Public relations (PR) can be difficult to measure because it involves managing relationships with various stakeholders and generating positive publicity. However, there are several methods that can be used to measure the effectiveness of PR efforts:
- Media coverage: One of the most traditional ways to measure PR is by monitoring media coverage. This can include tracking the number of articles, mentions, and social media posts about a company or brand.
- Audience engagement: PR efforts can also be measured by looking at audience engagement. This can include tracking the number of likes, comments, and shares on social media, as well as website traffic and other metrics.
- Surveys: Surveys can be used to measure PR effectiveness by asking stakeholders about their awareness, perception, and attitudes towards a brand. This can provide insights into how well PR efforts are resonating with the target audience.
- Sales: PR can also be measured by its impact on sales. This can include tracking the number of leads generated, conversions, and revenue.
- Reputation: Finally, PR can be measured by its impact on a company’s reputation. This can include tracking metrics such as brand sentiment, trust, and credibility.
Overall, it’s important to set specific goals and KPIs (Key Performance Indicators) for your PR efforts and regularly track and analyze data to determine their effectiveness.
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