CRISIS MANAGEMENT QUESTION: Why would I prepare for a potential crisis? It may never come, or it might be something completely different than we thought. ANSWER: Companies should prepare for a crisis to minimize the impact of unexpected events, such as natural...
Every day we get many good questions from clients and potential clients. In the following weeks, we will be sharing some of the most asked questions here. If you have any questions, please feel free to ask! PR VS. ADVERTISING QUESTION: You can never predict the...
Forbrugere og kunder har aldrig været mere optagede af klimaudfordringer – og de handler efter det. Derfor har en lang række virksomheder da også lovet langt mere end de kunne holde, når det kom til miljøpåvirkninger og reducerede CO2-udledninger for at ramme de...
ChatGPT and other language models like it can generate human-like text, but they will not replace the need for human input and interpretation. One of the main reasons for this is that language models like ChatGPT are based on patterns and data from existing text. They...
Communication and PR are constantly evolving and becoming increasingly important at a time when credibility, values, gender, and identity politics are the major benchmarks – combined with a constant crisis atmosphere after years of pandemic and war. But before you...
