No “we’re back” post here. Truth is that we never left 🤷♀️. Client work doesn’t take a summer break, and neither did we. While what seems like everyone on LinkedIn set up out-of-office replies, we kept working. A few things stood out to us this summer. AI...
Trump asked FIFA to review a red card. FIFA quietly reversed it with no explanation or transparency, bending the rules for the co-host nation. This is what happens when an institution goes silent instead of explaining itself. When FIFA bends rules for the co-host...
Most agencies will tell you about reach, relationships, and long-term brand building. All of that is real. But before any of it means anything, there is a more basic question: how many times will my company appear in the media, and in front of how many people? Here is...
For years, the logic of PR was fairly simple. Appear often enough in the right places, in the right context, and awareness would follow. Credibility would accumulate. Reputation would hold. That logic still works. But the ground it stands on is shifting. The way...
Most Nordic campaigns don’t fail. They just don’t land.In Issue 006 of The Nordic Signal, we break down how to actually make PR work here, from language and local angles to what almost always goes wrong in regional rollouts.Also in this issue:• Nordic leaders aligning...
Af Karin Nørgaard Kforum bad mig skrive om mine 20 år som bureauejer. Det er jo en af de opgaver, man siger ja til – og så finder ud af, at man har meget mere at sige end forventet. Det blev en klumme om faxmaskiner, AI, klienter der skriver kl. 23 og...
