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CORPORATE SOCIAL RESPONSIBILITY IS HERE TO STAY

How can companies effectively communicate their CSR efforts through PR? The importance of corporate social responsibility has become apparent on a global scale when it comes to running a credible and successful business. Consumers, employees, and other stakeholders expect companies to have a socially conscious image while sharing the same beliefs and purpose. So, how …

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WHY IS INFLUENCER COLLABORATION THE FASTEST-GROWING TREND?

The Meteoric Rise of Influencer Collaboration In today’s hyperconnected world, the public relations (PR) industry is transforming remarkably, driven by the rapid evolution of digital communication channels and changing consumer behaviors. Among the various PR landscape trends, one stands out as one of the fastest growing: the strategic collaboration between brands and influencers. This trend …

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HOW CAN COMPANIES NAVIGATE CRISIS COMMUNICATION IN THE AGE OF SOCIAL MEDIA?

Navigating crisis communication in the age of social media requires a strategic and proactive approach to effectively manage and mitigate the impact of crises on a company’s reputation. Here are some key steps and strategies to consider: Remember, the key to successful crisis communication in the age of social media is to be proactive, transparent, …

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WE’RE HERE!

While some may trade their desks for sandy beaches and fruity drinks, we’ll be here crafting engaging press releases, brainstorming genius PR campaigns, and keeping the media abuzz with your brand’s latest triumphs. Our commitment to excellence doesn’t take a vacation because we know that summer is the perfect time to seize exciting opportunities and …

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