PR TRENDS OF 2021: ONLINE EVENTS

PR TRENDS OF 2021: ONLINE EVENTS

If 2020 was the year that changed the world, 2021 is the year the world adapted to its new reality. Like everybody else, the PR industry faced huge challenges as a result of the pandemic: live events were cancelled left, right and centre, and marketing strategies were...
CHOOSING THE RIGHT PR AGENCY

CHOOSING THE RIGHT PR AGENCY

Good PR can make or break your brand, and set you apart from the competition. When done well, it can provide priceless credibility and boost your reputation in a way traditional advertising simply can’t. That’s why it’s important to take the time to choose the right...
DEALING WITH ADVERSITY: CRISIS COMMUNICATION

DEALING WITH ADVERSITY: CRISIS COMMUNICATION

In an ideal world, your company would receive nothing but wall-to-wall praise, glorious reviews, and critical acclaim. But the reality is that even the best brands receive negative press from time to time, from bad reviews to executive scandals. Mistakes happen, and...
STUDENTERMEDHJÆLPER SØGES

STUDENTERMEDHJÆLPER SØGES

Har du lyst til at prøve kræfter med PR- og kommunikationsbranchen? Kan du skrive, og er du dygtig og detaljefokuseret? Har du en bred viden om- og interesse for sociale medier? Hvis du kan svare ja til det hele, er det dig, vi mangler! Vi søger en studentermedhjælper...
HOW GOOD PR CAN EXPAND YOUR BRAND

HOW GOOD PR CAN EXPAND YOUR BRAND

Once upon a time, in a land far, far away, a group of PR specialists sat down for a Zoom meeting. They had been hired by the local fire-breathing dragon, who was struggling to convince villagers of the benefits of FireBreath, his new and sustainable approach to home...
5 THINGS WE LEARNED FROM HOMEWORKING

5 THINGS WE LEARNED FROM HOMEWORKING

One year ago, many of us would never have dreamed of working from home. Offices and the commute to work were as much a part of daily life as breakfast, lunch and dinner. But – like so many other things – our working lives were turned upside down by the pandemic, and...